Jouets DC Comics, Mattel fait le point

Voici le communiqué de Mattel relatif à ses lignes de jouets issus des DC Comics.

Après un propos introductif sur la série Young Justice, Mattel explique, sans entrer dans les détails, ses projets pour 2013 et notamment une nouvelle ligne destinée aux collectionneurs, largement distribuée et axée sur les personnages classiques DC.

Pour 2012, Mattel annonce trois nouvelles lignes dont le service de souscription DC Universe Club Infinite Earths dédié aux collectionneurs exigeants et non disponible en magasin. La première livraison se fera en mai et comprendra la toute nouvelle figurine de Flash Golden Age. Pour la fin mai, Mattel annonce aussi sa gamme The Dark Knight Rises (déjà montrée sur ToyzMag) ainsi qu’une gamme 6″ Batman réimaginée avec beaucoup de fraicheur.

DC Comics Fans,

Right from the very beginning, the Young Justice television series has been one of our favorites, thanks to fresh, new adventures based on classic characters and we’re glad we’ve been able to offer you the Young Justice toy line. Looking ahead, we’ve got some new DC Comics toys in the works that we can’t wait to share!

So now on to 2013… As you read this, we’re busy planning a collector-aimed retail line designed to deliver DC Comics Super Heroes and villains that complement your existing collection. We can’t reveal much at this point, but rest assured, we’ve listened and learned from our past lines, and believe we have a recipe that’ll satisfy your craving for fan-favorite DC Comics characters without overpromising.

For 2012, we’ve got not one, but three new lines, starting with our DC Universe Club Infinite Earths subscription service dedicated to true collector characters you won’t find at retail. The first shipment goes out in May and features an all-new 6” Golden Age The Flash figure. If you missed out on the subscription, a limited quantity will also be available at on May 15th at 9am PT.

Then, in late May, head to your local retailer and you’ll find The Dark Knight Rises, a collector-inspired and kid-friendly Batman line based on the sure-to-be-a-hit film. The Dark Knight Rises lineup brings home all the excitement of the theatrical film, including delivering the sweet new vehicle The Bat right into your hands. You’ll also find the awesome new 6” scale Batman evergreen lineup that reimagines Batman from a young mind’s perspective.

Keep your eye on this spot and we’ll have more details as they’re available. Our partnership with DC Comics is stronger than ever and we couldn’t be more excited for all the amazing new collector and kid toys to come!


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