DC Super Hero Girls, les super héroïnes 100% filles

Warner Bros. et DC Entertainement viennent de lancer un nouveau concept exclusivement destiné aux filles en partenariat avec Mattel et LEGO, lanceront à l’automne prochain un concept exclusivement destiné aux filles DC Super Hero Girls avec des personnages comme : Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana.

Un nouvelle univers 100% Super Héroïne, pour cible les petites filles âgées de 6 à 12ans et dont les jouets seront développés par MATTEL (Barbie / Monster High / DC) avec entre autre une ligne d’action figurines et de Fashion Dolls (poupées mannequin) planifiés pour 2016. en toute logique, LEGO devrait produire des jeux de brique de construction dans la ligné de Lego Friends / Eleves.

Pour rappel, Mattel a déjà plusieurs licences DC pour les jouets garçons et a lancé sa Super Barbie Power il y a quelques mois. LEGO est également partenaires de DC / Warner avec les jeux de briques de construction Batman et JLA.

 

DC Super Hero Girls - Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation, in partnership with Mattel, launch DC Super Hero Girls, a new Super Hero universe exclusively for girls aged 6-12. Featuring an all-new artistic style and aesthetic, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of DC Comics as they explore their teen years and discover their Super Hero potential.Beginning in Fall 2015, this unprecedented initiative will include digital content, TV specials, made-for-videos, publishing, toys, apparel and other products to create an immersive world. Clockwise: Wonder Woman, Bumble Bee, Poison Ivy, Batgirl, Harley Quinn, Katana and Supergirl (PRNewsFoto/DC Entertainment,Warner Bros. Co)

BURBANK, Calif., April 23, 2015 /PRNewswire/ — Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

 

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

« DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl, » said Diane Nelson, President of DC Entertainment. « DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls. »

The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.

« Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience—from content to consumer products—is something we are excited to be doing in conjunction with our great partners, » said Brad Globe, President of Warner Bros. Consumer Products. « It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present. »

As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls’ narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.

« Partnering with the best and being the best partner is of paramount importance, » said Richard Dickson, President, Chief Operating Officer, Mattel. « Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life. »

The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016. Random House’s publishing program will be complemented by a series of original graphic novels from DC Entertainment. The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO® building sets designed to inspire girls’ imaginations. Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

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1 Response à " DC Super Hero Girls, les super héroïnes 100% filles "

  1. Andross dit :

    Olala, les jouets genrés ça me donne toujours envie de gerber.
    J’espère vraiment pouvoir arriver à faire aimer toutes sortes de choses à mes enfants quand le jour viendra sans qu’ils se sentent limités par ces considérations débiles des fabricants.



































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