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Business : Mattel rachète Mega Brands

Éclairagiste chez FulguroPop. La quarantaine rugissante. Collectionneur Star Wars, Marvel...
Business : Mattel rachète Mega Brands Posted on 28 février 2014Leave a comment
Éclairagiste chez FulguroPop. La quarantaine rugissante. Collectionneur Star Wars, Marvel...

Mattel et Mega Brands ont communiqué aujourd’hui sur le rachat du spécialiste canadien du jeu de construction par l’ogre américain.
La transaction qui sera finalisée en mars 2014 se chiffre à 460 millions de dollars. Mega Brands et Mattel collaboraient déjà sur des licences cobrandées comme les Mega Bloks Barbie et Hot Wheels.
[English readers, please scroll down to read the official press release by Mattel]
Pour mémoire, Mega Brands, via sa marque Mega Bloks, a fortement marqué les esprits avec ses licences Collector Series : HALO et Call of Duty. Récemment encore, la société canadienne avait annoncé de nouvelles licences comme Bob l’éponge ou Assassin’s Creed.
Nous sommes encore un peu dans l’expectative quant à l’impact d’une telle transaction sur une entreprise de taille moyenne comme Mega Brands (1700 salariés dans 17 pays, dont une petite équipe très réactive et efficace en France), mais cela ne passera pas inaperçu.
Cette acquisition trouve sa place dans la nouvelle stratégie de Mattel dans le secteur de l’entertainment. Une stratégie dont nous avions parlé il y a quelques semaines (lire l’article).
[English press release below]

February 28, 2014

Mattel to Expand its Playing Field with Acquisition of MEGA Brands

MEGA Brands to Add Its Leading Construction and Arts & Crafts Portfolio to the Mattel Family of Companies and Best-Selling Brands
Transaction Highlights

  • MEGA Brands shareholders will receive C$17.75 per share in cash (« Purchase Price »)
  • The transaction represents a total enterprise value of approximately US$460 million, including the net debt of MEGA Brands to be assumed or repaid by Mattel, and is about 9.8 times MEGA Brands’ preliminary estimated FY 2013 EBITDA of approximately $47 million
  • Senior Secured Debentures will be refinanced at closing and holders will receive 105% of par plus any accrued and unpaid interest
  • MEGA Brands shareholders holding approximately 39% of MEGA Brands common shares have agreed to vote in favor of the transaction

EL SEGUNDO, Calif. & MONTREAL–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ: MAT) and MEGA Brands Inc. (TSX: MB, MB.WT, MB.NT) announced today a definitive agreement for Mattel’s acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million.
The acquisition advances Mattel’s global growth strategy of building upon its world-class portfolio of brands by expanding into two of the fastest-growing toy categories. MEGA Brands, a family of leading global brands, is the No. 2 player in the $4-billion construction building sets category1 with its MEGA BLOKS brand as well as a competitor in the $2-billion arts & crafts category2.
« A key pillar of our global growth strategy is the strategic acquisition of brands that will both benefit from our scale and help extend our reach into new and growing categories, » said Bryan G. Stockton, Mattel Chairman and CEO. « The construction play pattern is popular, universal and has had one of the fastest growth rates over the past three years. We look forward to helping MEGA Brands accelerate its global growth, providing more choices for more children and their families. »
Mattel’s world-class portfolio of brands will complement MEGA Brands’ flagship MEGA BLOKS® and existing licensed brands, such as HALO®, Skylanders®, Call of Duty®, Assassin’s Creed®, Power Rangers®, Hello Kitty®, SpongeBob SquarePants® and others. The acquisition will give Mattel the opportunity to broaden its relationship with its entertainment partners.
The acquisition also creates the opportunity to grow the MEGA Brands sizable arts & crafts business, with brands including Rose Art® and Board Dudes®. Arts & crafts activities are highly popular among children of all age groups, and the global category provides growth opportunities for Mattel with its core brands and entertainment and licensing partners.
« MEGA Brands has built leading positions in large, growing categories by providing engaging creative experiences for children and families through innovative, well-designed and high-quality products, and Mattel is the ideal partner to take our brands to the next level, » said Marc Bertrand, MEGA Brands President and CEO. « We are confident Mattel’s scale and global platform spanning 150 markets – combined with the expertise of our people in the construction and arts & crafts categories – will create tremendous growth opportunities for our brands. »
MEGA Brands has estimated net sales for FY 2013 of US$405 million. It ranks among the top 15 toy companies globally in terms of sales, according to statistics published by the NPD in 2013. In 2013, it achieved record sales of preschool construction toys.
Founded and based in Montreal, MEGA Brands has approximately 1,700 employees in 17 countries. Mattel plans to maintain MEGA Brands’ expertise in manufacturing, both in Montreal and Tennessee, and plans to maintain the MEGA Brands headquarters in Montreal and will seek to tap into MEGA Brands’ proven skills in design and development in the construction and arts & crafts categories.
« At Mattel, we have followed a consistent philosophy on acquisitions – we seek to create value by building on the foundations of the great businesses we have acquired while retaining and nurturing the core values, talents and unique capabilities that made them great, » Stockton said. « We will approach our new brands and colleagues at MEGA Brands with great respect for what they have built and enthusiasm for what we can build together. »
Transaction Details
The agreement provides for the acquisition of MEGA Brands for C$17.75 per common share and includes the acquisition of all of the outstanding common shares and warrants of MEGA Brands. This represents a premium of 32% to the 30-day volume-weighted average price of MEGA Brands common shares on the TSX as of February 26, 2014. Mattel plans to fund the acquisition through a combination of new debt and cash on hand.
The purchase price above represents net consideration of C$7.81 per 20 warrants. Warrant holders may acquire one common share of MEGA Brands in exchange for every 20 warrants at an exercise price of C$9.94 per common share. The warrants expire on March 30, 2015.
The Board of Directors of MEGA Brands has unanimously approved the transaction and recommends that MEGA Brands common shareholders approve it. The financial advisor to the Board of MEGA Brands has provided an opinion that the consideration proposed to be paid to MEGA Brands common shareholders is fair from a financial point of view.
Each of Fairfax, Victor Joseph Bertrand, Marc Bertrand and Vic Bertrand, who together hold approximately 39% of the outstanding common shares of MEGA Brands, have entered into voting support agreements and agreed to vote their common shares in favor of the arrangement.
The arrangement agreement provides that MEGA Brands is subject to non-solicitation provisions and provides that the Board of Directors of MEGA Brands may, under certain circumstances, terminate the agreement in favor of an unsolicited superior proposal, subject to payment of a termination fee of US$12 million to Mattel and subject to a right of Mattel to match the superior proposal in question.
In connection with the closing of the arrangement, MEGA Brands intends to refinance and, thereafter, redeem all of its outstanding 10% senior secured debentures due March 30, 2015, at a redemption price equal to 105% of the principal amount of the debentures, plus accrued and unpaid interest, pursuant to the terms of the debenture indenture.
The terms and conditions of the arrangement will be summarized in MEGA Brands’ management information and proxy circular, which will be filed and mailed to MEGA Brands shareholders in March 2014.

Éclairagiste chez FulguroPop. La quarantaine rugissante. Collectionneur Star Wars, Marvel...


  1. Du cou on aura toutes les licences MATTEL au format briques de constructions : Barbie déjà fait, Monster High, Ever After High, Max Steel et pourquoi pas du MOTU !!!!

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