C’est maintenant officielle, Mattel via sa filiale Mega Brands vient d’acquérir la licence Teenage Mutant Ninja Turtles – Les Tortues Ninja pour les jouets en brique de construction Mega Blocks.
Pour rappel ce n’est pas la première fois que le licence de Nickelodeon est exploitée par Mega Brands, il y a quelques années nous avions déjà eu droit à des Mega BLock Tortues Ninja.
Avec ce nouvel accord, Mattel et Nickelodeon tissent des liens forts, Tortues Ninja est la deuxième licence Viacom a être exploitée, les jeux en brique de construction Bob l’Eponge étant sortis cette année.
On se doutait que le licence Teenage Mutant Ninja Turtles n’allait pas resté chez LEGO, il faut dire que le N°1 du jouet n’avait pas montré les signes de réel développement et d’investissement marketing pour la marque TMNT.
Mattel® & Nickelodeon™ to expand licensing partnership with Mega Bloks® Teenage Mutant Ninja Turtles® in 2016 (February 12, 2015)
MEGA BLOKS TO BUILD A FRESH NEW APPROACH ON THE #1 BOYS ACTION PROPERTY
MONTREAL and NEW YORK, Feb. 12, 2015 /PRNewswire/ -MEGA Brands, a member of the Mattel family (NASDAQ: MAT), today announced an all-new Teenage Mutant Ninja Turtles construction toy line at New York Toy Fair. Fans of Nickelodeon’s leading boys action franchise can expect exciting new product to hit shelves in 2016.
Drawing inspiration from the vast Teenage Mutant Ninja Turtles franchise, the Mega Bloks product line will offer creative building experiences for fans of all ages. Readers of the original comic book series and millennials who followed the 1990’s TV shows will love the authentic collectibles. Kids will be able to build & collect the exciting TMNT world, with awesome action-packed building sets, vehicles and a range of buildable micro action figures drawn from Nickelodeon’s top rated boys TV show and movies. Even parents will be able to introduce Turtles to their littlest ninjas through junior building sets, as the popularity for the franchise continues to grow across age groups.
“We are truly thrilled to expand our partnership with Nickelodeon,” says Susie Lecker, Senior Vice President of Global Design & Marketing at MEGA Brands. “Mega Bloks TMNT will be an anchor brand in our construction portfolio and we plan to infuse the line with exciting product innovation to ensure the most engaging consumer experiences for fans worldwide.”
“The Teenage Mutant Ninja Turtles are bigger and greener than they’ve ever been, and we’re incredibly excited to partner with MEGA Brands on the new Turtles’ construction toy lines,” said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. “Bringing together Nickelodeon’s Turtles and Mega Bloks will give kids of all ages endless hours of creativity and fun building, playing and displaying the sets, buildable figures and vehicles based on their favorite characters.”
Mega Bloks’ expertise in construction toys, product innovation, value and speed-to-market, combined with Mattel’s leadership in consumer insights, global distribution and marketing strength is the ultimate launch pad to bring this powerhouse property to the next level in this category.
About MEGA Brands
A member of the Mattel family of companies, MEGA Brands Inc. is a trusted collection of leading global brands in construction toys, games & puzzles and arts & crafts. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. MEGA Brands includes MEGA BLOKS, RoseArt, MEGA Puzzles, MEGA Games and Board Dudes.
Visit http://www.megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
For more information, please visit www.megabrands.com and www.megabloks.com
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends and Fisher-Price brands, including Little People and Power Wheels, MEGA Brands, including MEGA BLOKS and RoseArt, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, http://www.facebook.com/mattelor www.twitter.com/mattel.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
About Teenage Mutant Ninja Turtles
Since its launch in 2012, Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles has re-energized these iconic characters of this wildly popular franchise. Currently in its third season, the series is seen in over 170 countries and territories, and translated in over 50 languages. Teenage Mutant Ninja Turtles follows four mutant turtlesLeonardo, Raphael, Donatello and Michelangelotrained in the art of ninjutsu by their mutant rat sensei, Master Splinter, who teaches the turtles to battle evil from the New York City sewers. Executive produced by Ciro Nieli and Brandon Auman, the series is created at Nickelodeon Animation Studios in Burbank, Calif.
The Paramount Pictures feature film premiered Aug. 8, 2014, landing at #1 opening weekend with $65MM. To date, the film has grossed $477MM worldwide and a sequel is set to be released in 2016.
SOURCE MEGA Brands Inc.
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